The topic of whether social media can be used in professional settings has been talked about for many years. There are some who totally disagree, and others who have successfully integrated the platforms that make the most sense for their business models
If you're reading this and you're still uncertain about what having a social media presence can do for your business when done right, here are 6 things to consider:
1) Some customers have simply stopped using the white and yellow pages. A simple search on their phones can quickly lead to the businesses providing what they need. Having a presence online will allow your business to be more visible as well.
2) Customers want to do their own research on products and services before they engage a business on the phone. Publishing helpful details about you can help could influence their decision making process.
3) Having an online presence makes businesses look more credible and can create an instant connect to your potential customer.
4) Creating a social media presence is more cost-effective than building a website. It's also one of the first steps in any digital transformation process.
5) An online presence allows businesses to always be 'ON'. Meaning, customers can learn about products and services or questions without having to visit or call during regular business hours.
6) Social Media platforms allow businesses to collect real-time data about their customers and how they feel about their products and services.
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